Zukunft Bahnhof Nord
“Zukunft Bahnhof Nord” (Bahnhof Nord: the future) is intended to get the planned expansion of the municipality of Regensdorf onto the right track, guaranteeing a diverse population structure for the future and lending Regensdorf a little metropolitan flair: a more closely concentrated residential district is to be built on a 20-hectare industrial brownfield site.
As completion of this construction project will require partial revision of building and zoning regulations, informing local residents about the planned building work is vital – especially for those who will be voting on it. Facts, figures and blueprints have to be communicated in a way that is easy to take in while addressing the needs and concerns of the various stakeholders (the local authorities, interest groups representing private property-holders, local residents etc.).
We worked with representatives of the local authority and private property-holders to develop a communications concept that arranged the mass of information into small, easily digestible chunks. The name chosen, “Zukunft Bahnhof Nord” (Bahnhof North: the future), gives a clear indication of the aims of the project. We developed a logo and word mark to match a trimmed-down brand identity and appearance, and there is an information-packed website with all the plans, facts, and forecasts. A lively animation on the start page explains the project in 150 seconds and there are posters advertising a public exhibition – which we also designed and created – in Regensdorf town hall. As they stroll through the exhibits, visitors will get a tangible idea of the spatial dimensions of the project and thus be able to arrive at an informed opinion.