The Company

Phycos is a management consulting firm founded in 2004 by Paul Hsu, an acclaimed international economist and business strategist in Taiwan. Phycos provides the know-how and the strategy for companies to achieve their business goals and leverage their core competences.

The Challenge

Phycos had planned the „what“ of its future development but needed help on the „how“, turning to Process to boost its own internal transformation and to improve external communication.

The Solution

Process translated Phycos’ professionalism and identity into its brand. Phycos’ new brand design elements were implemented not only on its stationery and publications but also in the interior design of its offices. Phycos’ brand is the embodiment of the firm’s values.