The company

NU SKIN is the world’s leading anti-aging company, based in Provo, Utah, United States. Operating worldwide, it sells and develops over 200 personal care products and generated revenues of USD 3.177 billion in 2013.

The challenge

In 2014 NU SKIN opened its state-of-the-art China Innovation Center in Shanghai. With a total investment of approximately RMB 500 million, this is the company’s largest overseas investment to date. We have been charged with extending and adapting NU SKIN’s brand design for China.

The solution

We centred our approach on the brand values “quality and pureness” and “the origins of youth”. Based on that we created the signage for the NU SKIN site, including the office buildings, exterior and parking signs, floor guides, departmental and function rooms and a new look for their walls. Our coordinated design has given the entire NU SKIN site a clear and vibrant glow. We also adapted the corporate brochure sent to government, media and business partners all over China on the company’s 30th anniversary. The design is clear, neat and accessible, allowing readers to focus on the content. Our work with NU SKIN is a showcase for the seamless communications, efficiency and top-quality project management services delivered by our team in Greater China.