Golden Pin 2015 (Winner)


The company

“Mikado” is an original Taiwanese tea brand offering a world of exceptional flavours and quality. The brand name was inspired by the unique characteristics of the Mikado pheasant, a rare species found only in Taiwan, and it stands for authentic craftsmanship handed down through generations.

The challenge

We were asked to develop the brand identity and are helping to reinforce the brand strategy and positioning in order to target customers and shops seeking high-quality tea with remarkable flavour.

The solution

Drawing inspiration from the Mikado pheasant, we have created a corporate identity featuring shades of dark blue and gold to be incorporated into the design of stationery, photo shoots, packaging, flyers, product instructions and the website. With its classic, elegant design, “Mikado” features a visual consistency that highlights the beauty and the richness of Taiwanese tea culture.