The company

Hadimec is a one-stop shop for the development and manufacture of electronic systems. Its electronic devices are used in trains, operating theatres, construction technology – even in Formula 1 and on Mars.

The challenge

Hadimec was initially a run-of-the-mill provider of plugs, cabling products and electronics but is now positioned as a manufacturer of holistic electronic systems – from conception down to the last replacement part. This rapid transformation and the firm’s newly acquired status in the sector required a corporate identity that would make it stand out from the crowd.

The solution

We created a compelling logo and an understated corporate design before incorporating these into a new web presence and a range of corporate publications. The company’s colour scheme features shades of red that introduce a note of tension against an image library of black and white photographs.