Domaine de la Coquillade
A luxury hotel opened its doors in the Provençale wine estate of Domaine de la Coquillade in summer 2008, with 28 rooms and suites spread out across its grounds on a sunny hillside surrounded by 30 hectares of vineyard and with an expansive view of the Luberon. Dating from the 11th to the 18th century, the estate’s original Provençale houses provide comfortable accommodation and wine-tasting from its own cellars.
Our principal task was to advise the hotel management about the resort’s positioning (although we were simultaneously engaged to find a name for the estate’s wine) and this strategic work formed the basis for a host of different initiatives. In addition to classic styling for the business stationery and the website, we also developed their packaging design and the signage for the entire estate.
We took the name for both the resort and the wine from la coquillade – the “crested lark” in English – and this also provided a link between the two as a constitutive element of the logo. The relationship between the Domaine de la Coquillade umbrella brand and the Aureto product brand is apparent from the very first glance.
The Aureto estate
“Aureto” is synonymous with excellent wine that received a number of prestigious awards in its very first year of production. For this wine, which is firmly positioned in the luxury sector, we designed understated, upmarket bottle labels and the crested lark motif reinforces the link between the estate’s product brand and the hotel’s umbrella brand.