The company

BadeWelten is an association of experienced installers and manufacturers of bathroomware in German-speaking Switzerland. Having specialised in contemporary bathroom architecture and design, they lead the market in planning, designing and delivering customised bathroom concepts.

The challenge

BadeWelten Genossenschaft members stand out from the competition for their expertise in bathroom design and our job was to make this specialisation apparent at first glance – by repositioning them, defining a mission statement and completely redesigning their corporate image.

The solution

We developed a stylish, contemporary corporate identity that clearly communicates the firm’s new positioning, bearing in mind that the new logo was not to stray too far from the existing one as BadeWelten set great store by retaining its recognition factor. We gave the font more striking features and the new design mark with the BadeWelten “W” now gives distinctive accents.

Client magazine

As part of this redesign, we developed a new visual language and radically re-imagined the “BadeWelten” and “KlimaWelten” client magazines. These appear semi-annually with a circulation of 650,000 and 350,000 respectively and are used as client publications by all the members of the association. The web presence also reflects the new brand and the bathroom architects’ new look for trade shows – designed by Process – is sure to turn heads at every trade fair.