The company

Credit Suisse has entered a strategic joint venture with Qatar Holding, thus creating one of the largest asset management banks in the Middle East North Africa (MENA) market segment.

The challenge

Neither partner will be visible as far as end customers are concerned, and we helped this unique, multi-boutique financial company achieve its own independent identity.

The solution

Working closely with Credit Suisse in London and Qatar Holding in Doha, we created a positioning concept for Aventicum, refining the brand design and providing support for the launch at locations in London, Geneva and Doha. The logo represents the meeting of two companies, cultures and competencies that complement one another perfectly.