The company

The Airmate brand was developed by Air Mate, a Taiwanese firm that originally manufactured and sold fans and electrical heaters.

The challenge

The brand is firmly bedded in and established in China and so the company has extended its product range here; it now also produces induction hobs and smaller, energy-conscious electrical goods. Airmate already makes half of its sales in continental China and its declared intention is to become the market leader in small, electrical, household appliances in China.

The solution

We have been helping Airmate to reinvigorate its brand, enhancing the original corporate identity with a select number of striking design elements and optimising the logo, marketing media, product design and product colour palette. We used simple, clearly structured design specifications to create a consistent visual identity; Airmate’s spruced-up brand will leave it ideally positioned for future growth and the challenges this will bring.