Process in the media: China and Taiwan
Our first office in China hung out its shingle in Shanghai three years ago, to be followed 12 months ago by the opening of a branch in Taipei, the capital city of Taiwan – so that’s not one but two “happy birthdays”! Both teams, which employ some 16 local staff, are making great strides and carving out quite a name for themselves in the national press, both on the island and the mainland.
A two-page article in the Global Entrepreneur, China’s leading business news magazine, showcased Process’ range of services for luxury goods branding, and a much-acclaimed interview in La Vie, a major Taiwanese lifestyle, architecture and design magazine, profiled the branding skills of the latest members of the Process team. In addition to several other pieces in a range of trade magazines, a multi-page spread in Brain, Taiwan’s magazine for marketing, advertising and public relations, featured the Edelweiss project that we have been developing for the Lufthansa group’s charter carriers over the last two years.