NGO branding with Roots & Shoots
Process Shanghai has been supporting Roots & Shoots with brand communication for its eco-office projects and a recent event to celebrate the 15th anniversary of its Shanghai branch. Roots & Shoots was founded by Jane Goodall, the famous primatologist. Our Shanghai team was among the 800 activists and fans who gathered to welcome her when she visited the NGO’s Shanghai office in early November 2014.
The Roots & Shoots programme was founded in 1991 to educate young people about environmental issues and humanitarian values, focusing particularly on group interaction and activities.
In an interview for Chinese media, Charles Chen, Brand Consultant Process Shanghai said: “We are honoured to be working with Roots & Shoots on promoting their brand to the public. We hope our professional services will help more and more companies and individuals realise the importance of environmental protection and inspire them to do something about it.”