The art and balance of the creative director
What exactly is a creative director? Just what does she do all day? And what traits do clients really look for in a designer? These are a few of the questions we put to Fabian Bertschinger, Creative Director and Member of the Executive Board at Process Zurich. The interview also offers a glimpse of Process’ holistic approach to creating genuine and successful brands.
Position yourself, if you want to stand out
There was a time when Nike and Adidas would be all most people think of if you mentioned sports brands, but the marque on everybody’s lips recently has been Under Armour. What distinguishes UA’s brand positioning from that of its two big brothers?
A music video rewriting Taiwan’s brand image
Taiwan is enjoying entirely new associations thanks to Jolin Tsai’s music video “Play”, a dazzling cultural phenomenon combining cheeky self-expression, innovative social commentary and wicked satire.
“No. I’m not a star.”
Lidan Liu is an industrial designer whose personality projects a powerful mix of openness, energy, pragmatism and vision. A talk with one of China's leading designers.
The future of luxury
Luxury brands continue to sell at an ever-growing rate. They also tend to their visual identities and the way they are presented as brands more than any other industry. But what do we actually mean by luxury? Here is an attempt to get a handle on the world of luxury and catch a glimpse of the future.