Your brand is a valuable asset – a strong brand reinforces your company’s competitive advantage, both on a strategic level and in day-to-day business situations.
Your brand is your core management tool, serving as both the yardstick and the cornerstone of your company’s ambitions. It inspires and shapes your entire organisation, your staff, the range of services you offer, and the way you communicate with the world.
Modern markets demand unrestricted, multivalent flexibility and we will work with you to develop toolkits that transcend rigid guidelines, constrictions and constraints, supporting and motivating your staff and guaranteeing a consistent, profitable brand experience to further your corporate goals.
Everything we do revolves around designing and communicating your brand. Rather than allowing ourselves to be swayed by subjective judgements, however, we make sure all our visuals are firmly anchored in your brand strategy.
Our phase model
First, we examine your company, your brand and the sector in which you operate, evaluating market requirements and the precise nature of your segment, including the competition. We gain insights from every stage of the value chain and get fully acquainted with your target demographic.
- Company and brand analysis
- Analysis of target demographic’s requirements
- Market analysis and evaluation
- Analysis of benchmarks and competitors
- Analysis of organisation’s self-image and public perception
- Touchpoint analysis
Working from the findings from phase 1, we define a positioning that is relevant to your market, your future strategy and your brand’s key touchpoints.
- Brand personality
- Vision and positioning
- Brand values
- Brand architecture
- Brand touchpoints
With these strategic considerations as the foundation, we define how the brand will come across in your communications and how it will be reflected in staff behaviour as well as in your products and ancillary services.
- Brand experience
- Corporate design
- Communications concept
- Employer branding
- Products and services
We translate theory into practice. The brand is given a face and an identity and can be experienced and interacted with at every touchpoint. It is used as a basis for decision-making at every level.
- Media design
- Communications (internal and external)
- Product design
- Staff motivation and training
- Brand book
We make sure that the brand stays on-message and provides long-term support for the company’s aims and objectives. We analyse internal and external perceptions of the brand and fine-tune the brand strategy where necessary.
- Brand evaluation and corrective measures
- Market research
- Guidelines (online BrandNet), documentation
- Examples of best practice