20 years of Process – and a magazine

To mark our 20th anniversary we have produced a new branding and design magazine entitled 62a. It features people and stories from every corner of the world of branding and design. The first edition is devoted to “character”, a topic at the core of people, brands and design. It features an interview with the actor, musician and brand ambassador, Carlos Leal, for example, in which he speaks about the role brands play in his life and his definition of character; a portrait of the designer Lidan Liu, an outstanding representative of the design scene in China; and a profile of Hublot’s Jean-Claude Biver that sheds light on how he thinks and works.

350 guests attended our birthday party to celebrate the magazine’s launch at Zurich’s Schiffbau on 17 September 2015. 62a will be appearing once or twice a year in German, English and Chinese with a circulation of 3,500.

Read more information about the magazine and the thinking behind in the Werbewoche interview (in German) with Martin Kessler, our Group Managing Partner and Susana Lamas Docampo, Public Relations Manager.

62a was decorated with an iF Design Award, an Essence Award for outstanding contemporary Swiss graphic design and earned a distinction from the ADC Germany. It is also “Cover of the Year 2016” and wins Silver in its category at Best of Content Marketing (BCM).

62a can be ordered here: