Your brand is everything that connects people with you and your products. It’s the reason why someone will choose you over your competitors – or your competitors over you; getting a customer to choose in your favour means getting a lot of things right.
People are creatures of habit – they love and trust “their” brands. At the same time, we are living in a turbulent age, in a world in constant flux, and this leads us to a paradox – how can a brand stay relevant when everything is changing? How can it adapt and yet remain true to itself? Rebranding has to be properly thought through – so is the time right for you to rebrand?
The following questions may help you decide: