Process is an independent branding and design agency based in Switzerland, China and Taiwan. Our branding experts’ holistic approach provides valuable support for all your company’s undertakings and our work has won numerous awards.
Rebranding an iconic house
After a multi-step pitch we were commissioned with the rebranding of the prestigious culture and convention centre KKL Luzern in the heart of Switzerland. The task includes an in depth analysis of the perception of the brand, sharpening the positioning with regards to the different stakeholders and the definition of a brand strategy complete with a design concept and its implementation. The new brand KKL Luzern will be launched in autumn 2017.
We created an imaginative and structured brand identity for the Canton of Zurich’s publisher of educational media (LMVZ). The new identity is confident. The new brand is dynamic, approachable and forward-looking. It has potential to get people excited about learning and to set the bar higher in the education sector.
Back in town
We are proud to be responsible for the rebranding of Famigros – the family club of Switzerland’s largest retailer Migros. With its new flexible solutions Famigros lives up to growing and varied communications requirements. It is now able to address diverse target demographics adequately and the new logo can easily be integrated into a wide range of applications. The new Famigros is lively, modern and cheerful.
iF Design Award
One more year we are among the winners oft the renowned iF Design Award. Our annual report and the image film «The home of energy» for the Swiss energy service supplier BKW as well as the brand identity for the Taiwanese industrial enterprise Proril were distinguished. These projects won over a jury of 58 experts from all over the world. The competition was intense: 5’575 entries were submitted from 59 countries.
After a successful rebranding of the Graubünden wine merchants and producers vonSalis, we have now also developed names and product identities for two new wines: «Wein Einfach Fein» (“Simply Fine Wine”) and «Wein Einfach Offen» (“Simply Open Wine”) are the first vonSalis wines to hit the market since the relaunch.
Switzerland’s largest retailer Migros launches iMpuls, a unique healthy living initiative combining and showcasing all health products and services provided by the Migros-Group. We were responsible for the brand strategy, positioning, naming and communication framework of the initiative.