Process is an independent branding and design agency based in Switzerland, China and Taiwan. Our branding experts’ holistic approach provides valuable support for all your company’s undertakings and our work has won numerous awards.
With effect from 1 January 2018, the former CCO of Y&R Group will be taking over as Managing Director, Zurich, and will become a partner in Process Group.
Really good design!
After the iF Design Award, K-Design Award and Golden Pin Design Award, Proril wins a renowned Japanese Good Design Award! Our Rebranding for Proril stands out from over 4400 entries, from 16 countries including USA, China and Germany. Focusing on the connection between society and design, Good Design gives priority to practical industry products. The judges are therefore rarely in favour of brand design projects. In this case, they decided: “…it has the energy to attract the attention of peers, who will then rethink their own brands.”
We created an imaginative and structured brand identity for the Canton of Zurich’s publisher of educational media (LMVZ). The new identity is confident. The new brand is dynamic, approachable and forward-looking. It has potential to get people excited about learning and to set the bar higher in the education sector.
Rebranding an iconic house
After a multi-step pitch we were commissioned with the rebranding of the prestigious culture and convention centre KKL Luzern in the heart of Switzerland. The task includes an in depth analysis of the perception of the brand, sharpening the positioning with regards to the different stakeholders and the definition of a brand strategy complete with a design concept and its implementation. The new brand KKL Luzern will be launched in autumn 2017.
We are proud to be responsible for the rebranding of Famigros – the family club of Switzerland’s largest retailer Migros. With its new flexible solutions Famigros lives up to growing and varied communications requirements. It is now able to address diverse target demographics adequately and the new logo can easily be integrated into a wide range of applications. The new Famigros is lively, modern and cheerful.
iF Design Award
One more year we are among the winners oft the renowned iF Design Award. Our annual report and the image film «The home of energy» for the Swiss energy service supplier BKW as well as the brand identity for the Taiwanese industrial enterprise Proril were distinguished. These projects won over a jury of 58 experts from all over the world. The competition was intense: 5’575 entries were submitted from 59 countries.